Phila. Inquirer Introduces ‘Rotocomics’
PHILADELPHIA — Roto comics will make their initial appearance in the Philadelphia Inquirer Sunday, March 20. The supplement is the first product of the Inquirer’s new, huge rotogravure building.
The St. Louis (Mo.) Post-Dispatch has been printing comics in colorgravure more than a year.
The Inquirer, however, not only is making use of a process which gives vivid reproductions of the artist’s work, but has also registered with the U. S. Patent Office the word, “Rotocomics.” Inquirer management hit upon the use of the word as a trademark several years ago but kept it secret until needed.
Bold and attractive display, in hobo-style lettering, is given to the word Rotocomics. Name of paper, date, etc. are in secondary position.
The addition of Rotocomics brings the number of rotogravure sections in the Sunday Inquirer to six. The others are Today, Everybody’s Weekly, Parade, Books and Gold Seal Novel. The news and classified sections are the only sections of the Sunday Inquirer printed in black and white letterpress.