Boy oh boy, somebody at Fels-Naptha really had an appreciative eye for great cartooning. The above 1936 ad campaign for Fels-Naptha’s new product, boxed soap chips, sports glorious art by Russell Patterson, E. Simms Campbell, and that pseudonymous fella Paul Arthur (Milton Caniff and Noel Sickles, but I didn’t really have to tell you that, right?).
The campaign is a bunch of hot air, of course, but what better reason to cloud the issue with eye-popping art. Why ‘experts’ would be mystified at the prospect of cutting up a soap bar into soap chips is beyond my comprehension.
I forgive the Fels-Naptha people for treating the public like morons. They are, after all, simply heeding advice from P.T. Barnum in that regard; advice that has proved on target over and over and over.
Last batch of Wrigley Sunday comic ads today. First we have a nice jam page, published October 9 1926, with characters from the Katzenjammer Kids, Tillie the Toiler, Boob McNutt, Toots and Casper and Freddie the Sheik.
Next, a strip published November 14 1926 featuring one panel each of (in order) Russ Westover’s Tillie the Toiler, Knerr’s Katzenjammer Kids, Chic Young’s Dumb Dora, Freddie the Sheik by Jack Callahan, Harry Hershfield’s Abie the Agent, and Jimmy Murphy’s Toots and Casper.
Finally, bringing up the rear, we end with Pat Sullivan’s Felix, presumably ghosted, as always, by Otto Messmer. This one was published May 1 1927.
Thanks to Cole Johnson for the scans of all these great ads!
Oh, and if you’re wondering what in the world P.K. stands for, it’s Philip Knight Wrigley, son of William Wrigley the gum magnate. All together now …. awww, isn’t that sweet.
More Wrigley’s Sunday comic strip ads from King Features cartoonists, courtesy of Cole Johnson. Today we feature George McManus’ Bringing Up Father (published June 6 1926) and Rube Goldberg’s Boob McNutt (August 29 1926).
Courtesy of the Cole Johnson archives, we have with us for three days a series of Wrigley’s gum ads penned by the leading cartoonists of King Features. These ran in Sunday comics sections in 1926-27. We begin with the Katzenjammer Kids by H.H. Knerr (originally published March 14 1926) and Barney Google by Billy DeBeck (May 9 1926).
(By the way, I posted last week that Cole was being chased around by a surgeon with a knife. Well, the report is in; Cole was indeed carved up but came through the ordeal and is home again breathing those refreshing old newspaper fumes.)